Thought leadership involves not only honing the skills to become proficient at what you do, but also taking the time to refine, package, and present what you’ve learned for the benefit of others. 

<p>
  Thought leadership involves not only honing the skills to become proficient at
  what you do, but also taking the time to refine, package, and present what
  you&rsquo;ve learned for the benefit of others. It&rsquo;s a way to contribute
  to the extant body of knowledge, to leave a legacy, to mentor others, and to
  expand your reach.
</p>

<p>
  While &ldquo;thought leadership&rdquo; has been lumped in with new-fangled
  jargon like crowdsourcing, workshopping, or the new normal, there&rsquo;s no
  denying how useful it can be in sharing information and building networks
  &ndash; especially during the recent challenges with the COVID pandemic.
</p>

<p>
  Authentic thought leaders are those who are identified by their peers as
  experts in their fields; they <em>emerge</em> as thought leaders and earn the
  honor of being labeled as such. Although some may be motivated to share their
  expertise for the purposes of earning status as thought leaders, most
  healthcare executives want to contribute ideas and learn from others in
  similar positions to improve their organization and the field.
</p>

<h2>The Move to Virtual: Online Thought Leadership Venues</h2>

<p>
  Historically, in-person gatherings have been a haven for the exchange of ideas
  and information. Meetings, conferences, seminars, trade shows, executive
  retreats, and the like have proven fruitful for both teaching and learning on
  the executive level.
</p>

<p>
  With recent developments and social distancing, organizations and individuals
  have turned to virtual venues, however. And even as we return to more
  in-person events, it&rsquo;s likely virtual platforms will continue to be
  utilized moving forward as well.
</p>

<p>
  So, what are the best methods for conveying ideas and contributing valuable
  content? How can busy healthcare executives add to the field? How can C-level
  leaders deliver thought leadership in a virtual world?
</p>

<h2>Online Opportunities for Thought Leadership</h2>

<p>
  From writing blog articles to hosting virtual town hall meetings, here are
  possibilities for sharing ideas with others along with various links to begin.
</p>

<h3>Contribute to healthcare leadership blogs.</h3>

<p>
  MHAprograms.org has a list of
  <a
    href="https://www.mhaprograms.org/healthcare-leadership.html"
    target="_blank"
    >100 Important Sites for Healthcare Leaders and Executives</a
  >
  that can serve as a starting point for submitting articles to organizations.
  The list includes &ldquo;organizations for seasoned professionals, recent
  graduates, and current students hoping to commit themselves to healthcare
  leadership. It is &hellip; a diversified compilation of sites to meet needs at
  every point on the education and experience spectrum.&rdquo;
</p>

<p>
  Consider writing articles summarizing and linking to more long-form content
  like white papers or case studies or including visuals and infographics to
  accompany the article. If short on time to fine tune or polish the blog post,
  consider outsourcing to a freelance professional or agency. Authenticity is
  key, however, so try to provide as much original content as possible.
</p>

<p><b>How</b></p>

<h3>Speak on a podcast.</h3>

<p>
  Feedspot.com has published their
  <a
    href="https://blog.feedspot.com/healthcare_leadership_podcasts/"
    target="_blank"
    >Top 60 Healthcare Leadership Podcasts to Follow in 2021</a
  >, which could offer leads for sharing information over a podcast. The list
  has links to podcasts like Radio Advisory, Becker&rsquo;s Healthcare Podcast,
  Healthcare Executive Podcast, The Lens, Nurse Leader Network, and more.
  Consider reaching out to the podcast hosts if you have engaging content to
  offer such as a recent success story, new best practices, fresh perspective,
  innovative solutions, or an employee spotlight.
</p>

<h3>Present at a webinar.</h3>

<p>
  Organizations and businesses like
  <a href="https://www.modernhealthcare.com/webinars" target="_blank"
    >Modern Healthcare</a
  >,
  <a href="https://hceg.org/webinars/" target="_blank"
    >Healthcare Executive Group</a
  >,
  <a
    href="https://www.beckershospitalreview.com/upcoming-webinars.html"
    target="_blank"
    >Becker&rsquo;s Hospital Review</a
  >,
  <a
    href="https://www.ache.org/learning-center/education-and-events/e-learning/webinars"
    target="_blank"
    >American College of Healthcare Executives</a
  >, and many more offer webinars on an array of thought leadership topics.
  Rather than watching, why not contribute? Generate a list of ideas and propose
  them to the organizations. Perhaps discuss recent trends in the field,
  overcoming challenges of the pandemic, strategic approaches to specific
  problems, or adaptations to change.
</p>

<h3>Host a town hall meeting.</h3>

<p>
  There&rsquo;s no better way to bring people together to exchange ideas than
  through a good old-fashioned town hall. Recent developments have led
  organizations to hold virtual town hall events. This is an excellent way to
  forge connections among leaders, providers, staff, patients, families, and the
  community. Virtual town halls expand accessibility and ensure people are
  informed. Keep sessions short, feature representatives from each facet of
  attendees, don&rsquo;t forget the feel-good stories, and leave time for open
  comments from the community.
</p>

<p>
  While the opportunities for delivering innovative ideas and creative solutions
  virtually are endless, this list can provide a starting point. Think about how
  valuable some of the content you&rsquo;ve come across has been to you in
  generating solutions for your own facility, and remember that you have plenty
  to offer in return to help improve the field of healthcare.
</p>

<p>
  Let us help you find the thought leaders you need to propel your organization
  into the future. Connect with an
  <a href="https://www.cejkasearch.com/contact-us">executive search expert</a>
  at Cejka Search.
</p>


CEJKA

Cejka Search

Healthcare Leaders: How to Deliver Thought Leadership in a Virtual World 

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