Are you a person who loves mountains and the great outdoors in general? Then Asheville may be the perfect spot for your next travel assignment! Asheville is the largest city in Western North Carolina, but with a population of just under 100,000, it still offers small-town charm with quaint shops and restaurants and friendly locals. Numerous activities in and around Asheville allow you to pursue virtually any passion during your free time, however, which makes it one of our most popular locations for travel professionals. Attend a music festival, climb a mountain and visit an award-winning art gallery -- all in one weekend if you so desire. This is our city guide for professionals wondering what to eat, drink, do and Instagram while on a travel assignment in Asheville, North Carolina.